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info@avanindra.com

Avanindra – Growth Experts

184% Increase in Keywords Ranking on the First Page in One Year

We worked with MariannaFS, Free Mortgage Broker & Advisor services, to improve their online presence through SEO and PPC services. They faced challenges like high click costs, a website that wasn’t performing well. By collaborating with our SEO and PPC teams, we helped them double their conversion rate from 1.5% to 3% and cut their Google ad spending by almost half.

MariannaFS - Free Mortgage Broker & Advisor

Key Points:

  • MariannaFS, a Mortgage Broker & Advisor services company, sought our help for SEO and PPC.
  • Challenges included expensive click costs, an underperforming website, and trademark issues with Google Ads.
  • We improved their conversion rate by 200%, from 1.5% to 3%, and reduced Google spending by 50%.
  • Our SEO audit identified content gaps for expanding their online presence.
  • Through our Google Premier Partner status, we facilitated meetings to address trademark issues successfully.

The Solution
While mariannafs.co.uk had invested considerable effort in creating relevant content, it was not performing well in organic search. We performed a content audit and identified a valuable content gap that could be filled with existing materials. This gap catered to a user need that appeared informational but also had high conversion potential.

By integrating the existing content into the site’s architecture and optimizing it for user satisfaction and keyword targeting, we achieved unprecedented levels of organic search visibility and conversions.

Buyer Contact:

+44 20809 02043 info@mariannafs.co.uk

Buyer Address:

West Link House, 981 Great West Rd, Brentford TW8 9DN

Buyer Website:

https://www.mariannafs.co.uk

Keywords moved to the first page of search results:

  • free mortgage advisor (position change +31)
  • free mortgage broker near me (position change +37)
  • best free mortgage broker (position change +44)
  • mortgage broker free advice (position change +52)
  • fee free mortgage broker near me (position change +41)

Results:

  • Conversion rate doubled from 1.5% to 3%.
  • Google ad spending decreased by almost 50%.
  • The saved budget was reinvested in Facebook and Bing for visibility on more cost-effective platforms.
  • Successful meetings with Google resolved trademark issues, and Google lifted its restrictions.
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